Three definitions of Gestalt:
Fed Ex: This logo uses Figure/Ground with the arrow in between the “E” and the “X”.
OXXXXXXXXXX
XOXXXXXXXXX
XXOXXXXXXXX
XXXOXXXXXXX
XXXXOXXXXXX
XXXXXOXXXXX
XXXXXXOXXXX
XXXXXXXOXXX
XXXXXXXXOXX
XXXXXXXXXOX
XXXXXXXXXXO
“XO” Shows Gestalt Principal of Similarity. We see that the letter “O” is similar through out the design.
“Broken B”: Shows Gestalt principal of Closure. We know that the shape is the letter “B” even though the lines do not connect.
Andrew’s Design of Gestalt: Figure/Ground:
This is my design using the Gestalt principal of Figure/Ground. I think that this design works because it could be seen as either two dogs, or the Seattle Space Needle.
Sources:
Fed Ex Logo: FexEx.com
“XO” Design: http://webspace.ship.edu/cgboer/gestalt.html
“Broken B”: http://webspace.ship.edu/cgboer/gestalt.html
